Colleen Dailey portrait

I design software where the stakes are high.

Colleen DaileySenior Product Designer
13+ years in design, most recently in legaltech

LinkSquares · UX Research

Reframing the homepage from AI prompt to a daily work queue

Legal teams started every morning in their inbox, not the product. I led the research that made the case for a task-oriented "My Work" homepage over an AI-prompt-first screen.

Role
Senior Product Designer, research lead
Scope
UX Research · Product strategy
Method
Survey, moderated concept testing
Timeline
~3 weeks
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My Work homepage prototype: urgency-first work queue for legal teams

Bear Mattress · E-commerce

Reworking Bear's site for a growing product line

Director of UX at Bear during the company's product expansion. Redesigned the homepage, compare page, and mobile navigation.

Role
Director of UX
Scope
E-commerce · Mobile · Conversion
Projects
Homepage CTA, compare page, navigation IA
Methods
Unmoderated user testing, card sort, VWO heatmaps, A/B testing
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Bear Mattress compare page with multiple mattresses and feature pills

LinkSquares · Design Systems

Removing the design bottleneck from email

Every transactional email at LinkSquares used to be a one-off design ask. I built a system so engineers and PMs could ship on-brand email without pulling in a designer.

Role
Senior Product Designer
Scope
Design Systems · Internal Tooling
Layers
Foundations, Components, Templates
Generator
Plain-language input → on-brand email rendered with system components
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Designed & coded by Colleen Dailey  © 2026