Colleen Dailey portrait

Designing AI features and complex software.

Colleen DaileySenior Product Designer
13+ yearsB2B SaaS, e-commerce, and AI products

Bear Mattress · E-commerce

Reworking Bear's site for a growing product line

Director of UX at Bear during the company's product expansion. Redesigned the homepage, compare page, and mobile navigation.

Role
Director of UX
Scope
E-commerce · Mobile · Conversion
Projects
Homepage CTA, compare page, navigation IA
Methods
Unmoderated user testing, card sort, VWO heatmaps, A/B testing
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Bear Mattress compare page with multiple mattresses and feature pills

LinkSquares · Design Systems

Removing the design bottleneck from email

Every transactional email at LinkSquares used to be a one-off design ask. I built a system so engineers and PMs could ship on-brand email without pulling in a designer.

Role
Senior Product Designer
Scope
Design Systems Β· Internal Tooling
Layers
Foundations, Components, Templates
Generator
Plain-language input β†’ on-brand email rendered with system components
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